Founder & Director, Convert & Measure Ltd
Avdesh Verma established Convert & Measure Ltd with a simple objective: to help organisations gain greater value from their data and use it to make informed business decisions. With more than 15 years of experience in digital analytics, business analysis and performance measurement, he has worked with organisations to improve how they measure digital services, monitor performance and use reporting to support decision-making. His experience covers the full analytics lifecycle, from defining measurement strategies and KPIs to improving data collection, validating tracking implementations and developing reporting that gives stakeholders a clear view of performance. He has worked closely with business leaders, product owners, analysts and technical teams to ensure that data is collected accurately, reported consistently and used effectively. Rather than focusing solely on technology, Avdesh takes a practical approach that combines business objectives with technical delivery. His ability to translate business requirements into measurable outcomes has helped organisations improve reporting, strengthen data quality and identify opportunities for continuous improvement.
At Convert & Measure, he continues to work closely with clients, providing practical guidance, independent advice and hands-on support throughout the delivery of analytics and measurement projects.
A Visionary Leader
A Commitment to Excellence
Excellence is not just a goal; it’s a standard that Avdesh upholds in every aspect of C&M’s operations. Whether it’s fostering a culture of continuous improvement, investing in employee development, or delivering exceptional products and services to the customers, Avdesh sets the bar high and inspires everyone in the organization to reach for it.
Passion for People
Central to Avdesh’s leadership philosophy is a deep-seated belief in the power of people. He understands that C&M’s greatest asset is the talented team, and he is dedicated to nurturing a supportive and inclusive work environment where every individual can thrive and contribute their best.
Experience the Difference with Convert & Measure
At C&M, Avdesh is at the helm, guiding with wisdom, integrity, and a relentless drive for excellence. Join him on his journey as he continues to innovate, grow, and make a positive impact in the world.