Helping You Make Better Use of Your Data
Every organisation collects data. The challenge is knowing which information matters, whether it can be trusted and how it can be used to improve performance. At Convert & Measure, we help organisations understand what their data is really telling them. We work across digital services, websites, APIs, business applications and operational systems to improve measurement, strengthen reporting and support better decision-making. Whether you need an independent review of your current analytics, help defining meaningful KPIs or support improving dashboards and reporting, we provide practical advice tailored to your organisation's goals.
Our Professional Services
Digital Performance Analytics
Understanding how people use your digital services is essential to improving them.
We analyse websites, applications and digital services to show how users interact with them, where they encounter difficulties and which areas are performing well. By reviewing customer journeys, service usage and operational trends, we help organisations identify opportunities to improve both user experience and business performance.
Our work may include:
- Digital service performance reviews.
- Website and application journey analysis.
- Conversion funnel assessment.
- API and backend service performance reporting.
- Operational trend analysis.
- User engagement and behavioural reporting.
Measurement Frameworks & KPI Development
Collecting data is only valuable if you're measuring the right things. We work with organisations to define meaningful KPIs, establish performance measures and create reporting frameworks that reflect business priorities rather than simply producing more metrics. A well-designed measurement framework helps teams understand progress, monitor outcomes and make decisions with greater confidence.
Our support includes:
- KPI definition and refinement.
- Performance measurement frameworks.
- Success criteria for digital services.
- Service-level reporting.
- Product and customer journey measurement.
- Executive and board-level KPI reporting.
Data Implementation & Quality Assurance
Reliable reporting depends on reliable data. We review how information is collected across websites, applications, APIs and backend systems to ensure that tracking is complete, accurate and consistent. We identify gaps, resolve inconsistencies and help improve the overall quality of the data used for reporting.
Typical areas of support include:
- Frontend and backend data requirements.
- API event and audit data reviews .
- Tracking and tagging assessments.
- Data layer validation.
- Implementation testing and quality assurance.
- Data quality reviews.
- Prioritised improvement recommendations
Business Analysis & Delivery Support
Successful analytics projects depend on clear requirements and effective collaboration. We work with stakeholders, product teams and technical specialists to understand business needs, document requirements and ensure that analytics and reporting improvements are delivered successfully. Our aim is to help projects move from planning to implementation with clear objectives and measurable outcomes.
Support includes:
- Stakeholder workshops.
- Business and technical requirements gathering.
- Process and data mapping.
- Current-state and future-state analysis.
- User stories and delivery backlogs .
- Support for Agile delivery teams.
- Project documentation and knowledge sharing.
How We Help
Many organisations already have analytics platforms and reporting tools in place, yet still find it difficult to answer straightforward business questions.
Common challenges include:
- Can we rely on the data we're using?
- Are we measuring the outcomes that matter most?
- Where are customers abandoning key journeys?
- Which services need attention or improvement?
- Are business teams and technical teams working towards the same measurement goals?
- Is the right information being captured across our websites, applications and APIs?
- Do our dashboards provide meaningful insight or simply display data?
These are the kinds of questions we help organisations answer every day.
By combining digital analytics, business analysis and practical delivery experience, we help organisations build reporting they can trust, understand performance more clearly and make decisions based on reliable evidence rather than assumptions.
Tools & Platforms
Every organisation has its own technology landscape. Rather than being tied to a single platform, we work with the tools our clients already use, helping them improve data quality, reporting and performance measurement without unnecessary complexity.
- Adobe Analytics
- Google Analytics
- Google Tag Manager
- Tealium
- BigQuery
- Looker Studio
- Power BI
- Splunk
- Kibana
- Grafana
- SQL
- Jira
- Confluence
Our focus is not simply on the tools themselves, but on helping organisations use them more effectively. Whether it’s improving data collection, developing dashboards, validating implementations or producing meaningful reports, we ensure your technology supports informed decision-making.
Dashboards, Reporting & Business Intelligence
Good reporting should help people make decisions, not spend time interpreting charts. We design and improve dashboards that present information clearly, highlight the metrics that matter and support informed decision-making at every level of the organisation. Whether you need operational reporting or executive dashboards, we ensure the information is accurate, relevant and easy to understand.